Industrial Training
Industrial Training
Name : Chan Huei Lian (0351597)
First day (3/1/23)
On 3/1/23 (Tuesday), I begin my internship at Hometaste Sdn Bhd. I reached the office at 9am, and was briefed about the company's general knowledge and details by the HR, Swen. After that, Swen introduced me to my supervisor, Grace and we had an online meeting about my first task on Lark app. First day was very overwhelming as there is alot of information for me to digest. I need to get used to 2 new apps, Lark and Asana for smooth workflow. Lark is a software that gathers all employers and employees together in one platform for communication purpose, it is also used to take attendance (Clock-in and Clock-out), and also has functions such as sick leave application. On the other hand, Asana is used for tasks allocation that ease the information sharing of briefings and files between supervisor and person in-charge of the task.
Task 1 (4/1/23 - 5/1/23)
LauHomeCook School Reopening Kids 3-dish meal Advertisement
Task Description :
I was required to create a poster design that fits into IG post and IG story sizes about the School reopening 3 dish meal catering service by LauHomeCook.
Task Action :
I started by touching up and brightening the food photos and downloading the fonts that are used by LauHomeCook Branded Kitchen. Initially, I came up with 2 versions of posters, one focusing on the 3 compartment bento as the featured focus, another version featuring the 3 Dish meal combo which includes 1 meat dish, 1 vege dish, and 1 tofu / protein dish. After discussing with my supervisor, she suggested me to try combining both the bento photo and the 3 dishes together in one poster. After a few amendments, the posters are finally ready for posting and was handed to person in-charged of social media management.
Task Reflection :
Adobe Illustrator was the first software that I learned in design, but because I seldom use it these 2 years, I need to familiarise myself with it again, especially when I am working at a fast-paced environment. Finding reference is very important for layout designing ideas and element designing for graphic design works.
Task 2 (9/1/23)
LauHomeCook CNY Rounded Sticker for frozen food packaging
Task Description :
I was required to create rounded sticker for packaging that informs about each 11 CNY dishes and its ingredients.
Task Action :
I started by touching up and brightening the food photos by LauHomeCook Branded Kitchen. There was a dish that only has half the plate shown, and it was the only photo that is available, so I have to edit it to look complete by just merging and clone stamping the other half of it and flipping it, luckily it looks real enough to be put in the sticker. After cropping and saving all the pngs, I worked on the stickers and completed it that day.
Task Reflection :
My Graphic Designer senior suggested that I can play around more and make the design more creative by looking at various references, but due to time constraint and other work priorities, I had to put a stop on this.
Task 3 (9/1/23 - 11/1/23)
LauHomeCook CNY Frozen dish Instruction Card
Task Description :
I was required to create a poster design that instructs consumer on the steps of reheating and preparing the frozen food. The size should be in A5 for printing purpose.
Task Action :
I started by touching up and brightening the food photos, researching for some references on pinterest. Then, I began by arranging the information given on the written brief on the artboard. My supervisor then suggested that I make the poster more interactive in a sense with icons / vectors to support the information and instruction. Hence, I created simple vector art that shows 'defrost','steaming food', 'microwave' that accompanies with text instruction. I created vector illustration that shows a rabbit family having reunion dinner to include into the print as 'enjoying food together with fam' instruction. After finalising the design, I made a PDF to be sent for printing.
Task Reflection :
Learning to extract elements and style from various references are crucial when you do not have idea, the Graphic Designer who is my senior taught me various shortcut keys that I did not learn before in class, so that I can make my progress more efficiently in a fast paced environment. I realised that I have to visualise information more and not just arranging them, making them more appealing and interactive to the consumer.
Task 4 (9/1/23 - 10/1/23)
LauHomeCook CNY x Insulator Bag (Sticker)
Task Description :
I was required to create a 15x15cm sticker for the insulator bag packaging.
Task Action :
Initially, I went for a more creative style that shows the CNY food dishes on a rounded table with checkboxes for consumers to choose from, but as advised from my supervisor, the print was meant to ease the kitchen crew for taking orders more efficiently, and thus a more straightforward and simple arrangement is preferable so that it won't confuse them. Hence, I went for a straightforward arrangement, accompanied by a food visual and some CNY elements in the background.
Task Reflection :
Aesthetic and creativity are important, but the most essential purpose is to make the design functional for different circumstances. I have to understand well who is the consumer for each different design, and who will be using the design, for instance, if the kitchen crew are using it, the design should be as minimalist and straightforward for easy use.
Task 5 (13/1/23 - 16/1/23 )
LauHomeCook CNY Vertical Sticker for packaging
Task Description :
I was required to create vertical stickers that has information about the CNY dishes to implement on the packaging.
Task Action :
I searched for references on pinterest for ideas on making it look like red packets 'ang pao', as the size of it resembles it. Then, I began to design border elements that has chinese elements to it and arranged the info and image. My supervisor advised me to be more careful with the layout arrangement especially with the size different between heading and sub headings and body text, to make them more contrast. My senior graphic designer also helped me with the arrangements of the footer and icon texts, as it is hard to read with too many text that is small.
Task Reflection :
I realised I need to work on my typography layout arrangement, and getting the hierarchy right is important.
Task 6 (17/1/23 - 18/1/23 )
Hometaste EDM - CNY Newsletter Design
Task Description :
I was required to create an email newsletter design for Hometaste which promotes the 30% off discount via CNY on all products.
Task Action :
Initially I created an ang pau vector to be included as suggested from my supervisor's given reference, but we came to a conclusion that the red packet used up too much space and diverted the focus, which supposingly should be the food visual. Hence I removed the red packet and made the food visual as the main attraction of the edm.
Task Reflection :
Trials and errors are important for us to find out which style or element suits the purpose of the design and its function. For instance, a red packet visual might look good at the first glance, but when it diverts the focus away from the main focus, it should be removed as functionality comes first.
Task 7 (19/1/23 )
Hometaste x SK banner (website)
Task Description :
I was required to create a website banner for Hometaste brand for their new area coverage at Seri Kembangan.
Task Action :
I followed the brand identity and style of LauHomeCook for this web banner.
Task Reflection :
Understanding the brand identity is very important so that the designs are consistent.
Task 8 (25/1/23 - 26/1/23 )
Hometaste x Valentines Promo Web banner
Task Description :
I was required to create 5 web banners via Valentine's, according to the layout of CNY designs previously done by other designers.
Task Action :
I followed the layout and style of the previous banners, and incorporated Valentine's element.
Task Reflection :
Understanding the brand identity is very important so that the designs are consistent.
Task 9 (27/1/23 - 30/1/23)
LauHomeCook x Price Increase banner
Task Description :
I was required to create a web banner informing about price increase, according to the brand identity of LauHomeCook.
Task Action :
I followed the style of LauHomeCook brand identity as required. The overall design was finished on Friday but there was minor changes on the information that needed to be adjusted on Monday.
Task Reflection :
Understanding the brand identity is very important so that the designs are consistent. Good layout arrangement is essential for readability and flow.
Task 10 (31/1/23 - 1/2/23)
Hometaste x New Area Delivery (EDM)
Task Description :
I was required to create a 2 page email newsletter (EDM) design informing about new area delivery coverage for Hometaste brand.
Task Action :
I followed the style of Hometaste's brand identity, simple, minimalistic elements with the brand identity colours.
Task Reflection :
Understanding the brand identity is very important so that the designs are consistent. Good layout arrangement is essential for readability and flow.
Task 11 (8/2/23)
Hometaste x new kitchen (EDM)
Task Description :
I was required to create an EDM informing about the new merchants / branded kitchens to consumers through email.
Task Action :
I followed the style of Hometaste with bright warm colours. I made sure that the layout is minimalistic and simple according to the brand identity.
Task Reflection :
Understanding the brand identity is very important so that the designs are consistent. Good layout arrangement is essential for readability and flow.
Task 12 (22/2/23)
Hometaste x Newsletter 23 Feb (EDM)
Task Description :
I was required to create an EDM to encourage consumers to pre order their food with the branded kitchens available.
Task Action :
I followed the style of Hometaste with warm / pink and white colours, cropping all the chosen food images and editing them, then putting into illustrator and start designing, making sure the heading is attractive enough and the food and body texts are arranged for good readability and flow. After that, I sent it to my supervisor and made adjustment according to feedback, then its completed and ready to be sent out to consumers by email.
Task Reflection :
Understanding the brand identity is very important so that the designs are consistent. Good layout arrangement is essential for readability and flow.
Additional / Minor Tasks
- LauHomeCook poster editing (Information editing) - (3/1/23)
It was my first task on the first day, to edit some new information to existing poster for this year's CNY advertisement.
- LauHomeCook CNY Menu Minor editing (Information editing) - (4/1/23)
It was my first task on the first day, to edit some new information to existing poster for this year's CNY advertisement.
- Beyond Coffee (coffee machine photo touch up editing) - (5/1/23)
I was required to edit a coffee machine aesthetic photo to touch up its colour balance and brightness to match the vibe with the other sample photos given.
- IDOCATERING CNY Facebook posts - (6/1/23)
I was required to edit about 4 photos that shows the CNY food dishes, and incorporating with some text information for FB posting.
- Hometaste CNY Facebook posts - (6/1/23)
I was required to edit about 7 photos that shows the CNY food, and incorporating with some text information for FB posting.
- LauHomeCook IG ad for CNY individual dishes - (13/1/23)
I was required to edit about 11 photos that shows the CNY food, and incorporating with some text information for IG posting.
- LauHomeCook FB ad for Open School - (16/1/23)
I was required to edit about 5 images into 1 poster that shows the CNY food, and incorporating with some text information for FB posting.
- Beyond Coffee Poster for Lucky Draw (Americano Lemonade, Piccolo Latte, Cappuccino, Vanilla Latte, Hazelnut Latte, Earl Grey Tea, Bali Samsaran Chocolate) - (19/1/23)
- Beyond Coffee Hot Food poster (Rendang Spaghetti with Poached egg and Katsu, Chicken Katsu Set Meal, Original Gyudon) - (1/2/23)
- Beyonf coffee posters edit ( Earl Grey tea, Choco coconut, coconut latte, hazelnut latte, vanilla latte)
- LauHomeCook Back to Work food collage poster for IG/FB.
- Posters resizing / Information editing / Logo resizing. (continuous)
- Vin's Banana Leaf Website cover photo design. (1/2/23)
- Beyond Coffee Food photo cropping / edit. (6/2/23)
- LauHomeCook x Working Adults FB Ad - Ad size, ig story size (2/2/23 - 3/2/23)
- LauHomeCook x Family Ads - 5 img posters (Ig poster size) - (6/2/23)
- LauHomeCook Working Adults Ad version 2, version 3 - web banner, ig story size (7/2/23)
- LauHomeCook Single Adults Ad web banner, ig story (7/2/23)
- LauHomeCook Housewifr Ads web banner, ig story (7/2/23)
- Beyond Coffee Valentines Food Images editing. (9/2/23)
- LauHomeCook 40 Days Package A IG post design. (9/2/23)
- LauHomeCook X Parents Ads (9/2/23)
- LauHomeCook X Housewife Ad 2 (10/2/23)
- LauHomeCook X working adults Ad 4 (10/2/23)
- LauHomeCook X working adults Ad 5 (10/2/23)
- LauHomeCook X Single Adult Ad 2 (10/2/23)
- LauHomeCook x People who got no kitchen (ads) - (13/2/23)
- LauHomeCook x People who like home cook food - (13/2/23)
- LauHomecook x Soup Intro (Social Media) - (13/2/23)
- LauHomeCook X students - (15/2/23)
- Working Adults ad 6. - (16/2/23-17/2/23)
- Working Adults ad 7 - (20/2/23)
- LauHomeCook x remark (social media) - (21/2/23)
- LauHomeCook x Remark Eng / Chi versions - (21/2/23)
Reflection
The whole journey of my internship has been quite a stressful one, especially on my first month there as there is not enough designers in the office, only me and my senior designer, and we are already splitting up the work by being assigned to be in charged of different brands. I mainly work on LauHomeCook brand, a homecooked style chinese cuisine that caters to individuals, and also Hometaste's designs, mainly on their email newsletters design and website posters. I also was assigned to minor tasks for other brands such as beyond coffee and IDOCATERING etc. As the workplace has a fast-paced working environment, and also heavy workloads that has very short due dates, probably due to upcoming CNY at that time. It was only after another design intern came in where I get to share my heavy workload with in mid February, and after CNY the workload was much less intense. The up side of it was that I get to work from home for a few days in a week, which released me from travelling time, but the workload was still quite overwhelming for me. I think finding a job that suits your passion and strength is very important, my skills in graphic design wasn't as strong and there was so much more to learn and improve and given a fast paced working environment, my lack of skill is really frustrating as it wouldn't help me get work done more efficiently. As I have not touched graphic design work for 1 year because of my specialisation modules that required more illustration and character animation work, I was out of touch with sense of typography and layouts which was really my main struggle at the beginning of the internship journey, but Im glad that after this experience, I found myself improving and my layout arrangement is much better than before.
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