ADVANCED TYPOGRAPHY FINAL COMPILATION

ADVANCED TYPOGRAPHY FINAL COMPILATION | WEEK 14

Name : Chan Huei Lian (0351597)
Advanced Typography | Bachelor of Design in Creative Media | Taylor's University
Final Compilation & Reflection - Task 1, 2. 3.








LINKS

Task 1a, b, c : Typographic System, Finding Type, Type & Play.

Task 2a, b : Key Artwork Design & Collateral.

Task 3 : Type Exploration & Application.

INSTRUCTIONS

Module Information Booklet PDF.

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Task 1A - Final Typographic System
*Approximately 40 hours in 3 weeks spent on designing this task.

Final Typographic System

Fig 1.1 Axial System ver 1

Fig 1.2 Axial System ver 2

Fig 2.1 Radial System ver 1

Fig 2.2 Radial System ver 2

Fig 3.1 Dilatational System ver 1

Fig 3.2 Dilatational System ver 2

Fig 3.3 Dilatational System ver 3

Fig 4.1 Random System ver 1

Fig 4.2 Random System ver 2

Fig 5.1 Grid System ver 1

Fig 5.2 Grid System ver 2

Fig 6.1 Transitional System ver 1

Fig 6.2 Transitional System ver 2

Fig 7.1 Modular System ver 1

Fig 7.2 Modular System ver 2

Fig 8.1 Bilateral System ver 1

Fig 8.2 Bilateral System ver 2




Typographic System With Grid and Guides PDF.

Typographic System PDF.




Task 1B - Final Finding Type
* Approximately 25 hours in 2 weeks spent on designing this task.

Fig 9.1 Alphabetic letters extraction (Element : water ripples).
Letters found : E, A, Z, G, g, D, P.

 Final Finding Type JPG.
Fig 9.2  Final Finding Type

Fig 9.3  Letter G

Fig 9.4  Letter A

Fig 9.5  Letter Z


Fig 9.6  Letter E



 Final Finding Type PDF.





Task 1C - Final Type & Play
*Approximately 3 hours in 1 week spent on designing this task.

Fig 10 Final Type and Play.

Final Type & Play PDF


Task 2A - Final Key Artwork Design
*Approximately 50 hours spent on designing this task.
Task 2a : 20 hours
Task 2b : 30 hours


Final Key Artwork Logo Design
BBQ Skewer restaurant logo
Fig 11.1 Final Key Artwork Design.



Final Key Artwork Poster Design
BBQ Skewer Buffet Event
Fig 11.2 Final  Key Artwork Poster Design


Final Key Artwork Poster Mockup
Fig 12- Final  Key Artwork Poster Mockup



Task 2B - Final Key Artwork Collateral

Final Key Artwork Collateral Design

Fig 13- Final T-shirt Mockup Design, Tote bag Mockup Design.

Fig 11.5- Final Voucher Design back

Fig 14- Final Voucher Design front

Fig 15-  Final Voucher mockup


Fig 16- Final Flatlay


Final Animated Invite (Sound On)
Final PDF Compilation



Task 3 - Final Type Exploration & Application
*Approximately (60) hours spent on designing this task.

Fig.17 - Stargaze Typeface Final Design.  


FINAL APPLICATION 1
Fig 18 - Final Picture 1 (Star Projection)

Fig. 19 - Final Picture 2 (Star Projection)

Fig.20 - Final Picture 3 (Star Projection)

Fig.21 - Final Picture 4 (Star Projection)

Fig.22 - Final Picture 5 (Star Projection)

Fig.22.1 - Final Picture 6 (Star Projection)

Fig.22.2 - Final Picture 7 (Star Projection)


Video shot Star Projection.
video ver (mov file with sounds)

FINAL APPLICATION 2

Fig.23 - Billboard gif mockup for Planetarium Negara.

Billboard mov mockup for Planetarium Negara.



FINAL APPLICATION 3

Fig.24.1 - Chandelier design. (Gif)

Chandelier design. (mov)

Fig.24.2 - Chandelier design. (jpg)


FINAL APPLICATION 4

Fig.25 - Journal merchandise for Planetarium Negara.


FINAL APPLICATION 5

Fig.26 - Card Invite for Planetarium Negara.


FINAL APPLICATION 6

Animated Short Video Teaser for Planetarium Negara.


Fig.27 - Final Flat Lay jpg.


Final Task 3 PDF Compilation.




Overall Reflection

Experience : Before learning Advanced Typography, I had the stereotype thought that typography is just placing information neatly and choosing a suitable font. Although I did have some experience creating a typeface, I wasn't really good at it. After learning this module, I realised that typography has so much potential and possibilities that I have never explored in the past, and how much I could do with typography alone in design. Every task is challenging and fun, and personally, I like Typographic system and Type Exploration & Application the most. I was exposed to many different approaches in placing information when I was doing Typographic System, and as all of the systems are so unique, I had fun learning them. On the other hand, Type Exploration & Application really gave students the absolute freedom to make their unique and original ideas come true. I really enjoyed this task, as I also had the opportunity to do hands-on work, which has been a while since my Diploma, which had many hands-on work that I actually came to hate it eventually as it burns a hole in my purse because of test prints. But I guess having hands-on work once in a while is really fun. Although I enjoyed doing all the tasks, heavy workload from other modules made me lose my focus and energy. I realised that I gave more energy and motivation to the first task, and my energy gradually became less throughout the semester, and it came to the situation where only datelines were pushing me to complete the tasks assigned. I should manage my time better in the future so that I would not lose my balance between assignments again.

Observations : I love to see works and ideas presented by my peers, each of them are very inspiring and unique, you can feel that they really put a lot of effort in their work. This actually helped me to be more demanding of myself, and kept my motivation up, despite being on a full online class semester, and on top of that, my first semester at Taylor's. Listening to feedbacks given by peers and lecturer made me think critically and evaluate my own work more effectively. I still am lacking on skills and design sense, but this module really made me improve and reached some limits that I would not have thought I would be capable of.

Findings : I realised that we need to be more imaginative and explore more unusual ideas when doing any project. This helps us to be more creative and innovative. Researching and gathering ideas are some useful tools to help us generate ideas. I have also realised that I became more confident in my typography thanks to Advanced Typography and also our lecturers, Mr. Vinod and Mr. Asrizal, who are always giving us sincere feedbacks and also guiding us throughout the tasks.

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